Peter Melsheimer is marketing director at Melfred Borzall. While the bulk of his time is spent creating marketing plans, he fills in wherever needed. He has been in the HDD industry since 1989 and by 1991 was out demonstrating and educating the world about the advantages of horizontal directional drilling for utility installation. His formal education is in mechanical engineering, but he has gained years of expertise in marketing on the job.
Shale is a layered mudrock that runs in ribbons through the earth. Though softer than many other types of rock, shale presents its own challenges during drilling.