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Conversion metrics are the difference between long-term company success and 'death by a thousand cuts.' Don't fall victim to a lack of agility as a small drilling business owner! 

In this edition of Wednesdays with Wayne, we discuss the importance of modifying your tone and verbiage to match different personalities within the drilling field. This is what true successful connections are built upon. 

Supply chain management and optimization require agility, flexibility, and a fresh perspective! See how this supply chain leader manages his supply chain and uses predictive analysis and technology to optimize effectively. 

"I believe there are some people bound for senior leadership, some bound to lead where they are among the people, and a rare few who can do both."

Discover how Nancy Pasillas seeks to connect drillers and geologists with engineers against one common enemy: project challenges. 

In the tough, competitive world of drilling, establishing a strong brand identity isn't just about looking professional—it's about becoming the go-to expert that clients trust.

From mud-slinging to team-building, it’s time we turn drill site drama into the collaborative comedy it’s meant to be.

Crafting an enticing job description is essential for attracting top talent in the drilling industry

"The reason why 50% of Generation Z believes they can go out and learn a trade versus attending college is that they have always had the resource technology-driven knowledge available."

Discover new methods to engage and retain the Gen Z workforce now entering the drilling industry and looking for companies that share their values of mutual respect and growth.