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Home
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Polls
» Turn Down the Marketing ‘Heat’?
Vote in our Poll
Turn
Down the Marketing ‘Heat’?
In a recent Drilling Fluids column, author Todd Tannehill argues that geothermal suffers from a marketing problem: Talk of it always includes the word “heat,” but it cools too. What do you think?
People are smart enough to figure it out.
If customers call for geothermal, they know what they’re getting.
If we better promoted the AC aspect, it’d be an easier sale.
Yes, would-be customers find this confusing.
View Results
Poll Archive
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