Seeking Qualified Drillers? Try these Recruitment Strategies

Finding qualified (and available) drillers is a challenge nearly every drilling company faces today. While the niche industry, in and of itself, contributes to the shortage of qualified drillers, the tightened labor market and increased competitiveness makes the challenge that much more problematic. What can you do to recruit the elusive driller? In today’s article, I highlight some key recruitment strategies that any organization can implement to help identify and entice qualified candidates.

When you talk to candidates about your organization, know what exactly makes your company unique from other companies in the industry. Why would a qualified driller want to leave their current job and come work for your organization? Before attempting to recruit a driller, you must answer this crucial question. Effective use of value propositions can help you find that answer.