The Geothermal Resources Council, the world’s oldest and largest geothermal industry association, announced today that it has rebranded as Geothermal Rising. In a release, the group says the move reflects a paradigm shift for the organization, which will intensify efforts to champion the use of the Earth’s heat to meet humanity’s expanding energy needs and strive to better represent the interests of its members around the world.

“Geothermal Rising’s mission is to connect the geothermal industry and champion geothermal energy in the United States and around the world,” says Executive Director Will Pettitt. “This mandate to drive public awareness of the power and possibility of geothermal energy as a renewable energy source, while simultaneously bringing together geothermal experts from around the globe, was more than our previous brand could handle. We’re thrilled for this exciting new chapter, in which Geothermal Rising will exemplify the geothermal industry’s commitment to pursuing a brighter future for Earth and all its inhabitants, powered by the planet itself.”

The announcement comes as Geothermal Rising kicks off its 2020 annual meeting, which it calls the largest virtual gathering of geothermal energy experts in history.

The group says in a rebranding will include a new website, revitalization of the organization’s marketing strategy and much more.

“While this is a very exciting step, it is just the beginning of an electrifying time for our industry,” Pettitt says. “We want to lift the power, potential, and promise of our Earth’s heat to the top of every person’s mind. We want to show the people of the world how we can use the Earth to save the Earth.”

The launch of Geothermal Rising’s new website is expected in the first quarter of 2021.

Geothermal Rising, formerly the Geothermal Resources Council (GRC), will be celebrating 50 years of service to the global geothermal energy community in 2022. Geothermal Rising is dedicated to advancing geothermal development around the world through education, research, and outreach. For more information, visit www.geothermal.org.