Pump and motor manufacturer Grundfos has announced that it will donate more than half of its Groundwater Week 2020 exhibit space budget to the National Ground Water Association (NGWA) after the group’s recent announcement that the in-person 2020 Groundwater Week event went virtual. Many conventions, demos and other industry events have changed plans due to the Covid-19 pandemic.

“NGWA Groundwater Week is a staple event that supports a uniquely important market,” says Dan Story, Grundfos vice president of sales for groundwater and irrigation. “We fully support NGWA’s decision to ensure everyone’s health and safety by making the event virtual. To help offset the financial impact of this decision, Grundfos is investing in NGWA and the future of the industry.”

In addition, Grundfos will participate as a Platinum Industry Supporter in the association’s virtual event. In a release, Grundfos says donated funds will directly support development and innovation in the groundwater industry.

Groundwater Week is the groundwater industry’s largest event of the year and the main source of revenue for the NGWA. The annual trade show is traditionally at the Las Vegas Convention Center. This year’s event, from Dec. 8-11, 2020, will be virtual.

Grundfos is challenging other companies to support the NGWA by donating a portion of their normal show expenses.

“Grundfos pioneers technologies for water that are innovative, energy-efficient and sustainable,” Story says. “While we are unable to be in Las Vegas this year, we are dedicated to supporting the advancement of the groundwater sector and associations that represent our partners and customers. We call on companies to contribute. NGWA does a lot to support all of us throughout the year, not just at Groundwater Week. The organization supports our industry with education, research and advocacy. We believe the right thing is to give back to such an essential organization.”

Exhibitors who would like to donate a portion of their booth costs or refunds to NGWA can contact David Evener, CAE, NGWA’s director of operations and technology, at devener@ngwa.org.

Grundfos is a manufacturer of pump solutions and water technology, including pumps, standard and submersible motors, and electronics for monitoring and controlling pumps. Since its inception in 1945, the company has grown from one factory in Denmark to a global corporation comprising more than 80 companies and over 18,800 employees. For more information, visit www.grundfos.us.