Troubles
can be avoided by being thorough and precise.
A
bizarre incident that occurred near my community last winter holds lessons for
everyone in the business world. A suburban commuter train filled with hundreds
of passengers during the morning rush was delayed for almost 2 hours, while
local police searched for a man aboard with a gun. Not only that train, but all
others following on the same line were backed up, causing thousands of
commuters to be late for work or other appointments. Police located the man
with a gun, who turned out to be a U.S. Secret Service agent authorized – and
maybe even required – to be armed.
It all stemmed from a cascade of misunderstanding. The agent normally drove to
his office in downtown Chicago, but hearing radio reports of snow turning that
morning’s traffic to a crawl, he decided to take the train instead – the first
time he had ever done so. Being unfamiliar with the system, the Secret Service
agent asked a ticket agent at the train station whether there were metal
detectors on the train, because he had a gun. That shook up the ticket agent,
who notified police after the Secret Service passenger had boarded his train.
Police armed with automatic rifles intercepted it at the next station. They
evacuated and searched several cars worth of passengers before locating the
Secret Service agent based on the ticket agent’s description. It took them a
while to check him out, causing further delay as well as considerable anxiety
among the passengers.
Let’s examine what went wrong here:
1. The Secret Service agent failed to identify himself as a law enforcement
officer when casually informing the ticket agent he had a
gun.
2. The startled ticket agent failed to question the man further. You would
think most people would say, “Huh?” and get some clarification. Fear may have
played a role here, although I suspect the Secret Service agent didn’t look
like a thug, and a criminal gun-toter is unlikely to volunteer that he is
packing.
You can’t really blame the police for the way they handled it, given the
sketchy information provided them. So what we have here is a classic example of
how a small communication breakdown can have oversized
consequences.
Sound familiar? Don’t things like this happen almost every day in your business
operations?
How many times have the wrong materials or equipment been delivered because
someone neglected to specify the size, horsepower or whatever needed for the
job at hand? Or maybe the right product got sent, but to the wrong place
because someone forgot to mention an exception to the normal delivery
location.
Imprecise communication runs rampant throughout society. There’s a reason why
the phonetic “Alpha, Bravo, Charlie …” system is used instead of alphabet
letters by the military, air traffic controllers and other occupations where a
failure to communicate can have deadly consequences. They know it can be hard
to distinguish the “C” sound from D, E, G, P, T, V and Z amid radio static and
chaos.
Even in more serene settings, it’s easy to be misunderstood. Whenever asked to
give my name to someone over the phone, for obvious reasons I automatically
begin by saying, “I’ll spell that for you.” Nonetheless, when things get sent
to me, I’ve seen that “z” replaced by any and all of the aforementioned
“ee”-sounding letters from time to time.
If letters get so commonly confused, think of how easy it is to misunderstand
words, phrases or expressions. And even if they get understood correctly,
there’s that issue of context. The English language is filled with ambiguities
in which words and expressions can have more than one meaning. Consider the
following:
A distributor called a vendor to order two truckloads of pipe. Business
suddenly took a downturn, and just before delivery, the distributor called to
tell the vendor, “Cut the order in half.” Sure enough, when the two trucks
arrived, each piece of pipe was cut in half.
I don’t know if this incident really happened, but it serves to illustrate the
concept of ambiguity. Vagueness is another communication breakdown that can
have drastic consequences. That’s basically what happened in the conversation
between the Secret Service agent and the railroad employee, who was told
someone was carrying a gun but not why. Imagine making an appointment to meet
someone “after dinner.” How useful would that be without telling the person at
what time you finish eating dinner?
Imprecise communication not only leads to mistakes, it also wastes time.
Instead of communicating something once, it causes both the sender and
recipient of the message to go back and forth trying to clarify what’s going
on.
Even worse, they won’t bother to clarify. They’ll simply act upon what they
think the request is about. That’s how two truckloads of pipe get cut in
half.
Another form of miscommunication is ignoring context. Consider the following
tale. Whether true or not, it illustrates the point that the exact same words
can mean different things, depending on subtle inflections of
voice.
Just short of touching down at an airport, the pilot determined that the runway
was too short for a landing approach. So he decided to circle around and try it
again.
“Takeoff power!” he yelled to his co-pilot. The pilot, of course, wanted extra
power to lift back up to circle around. But the co-pilot interpreted the
command as take off power. In response, he turned off the engines. The plane
crashed.
This fatal mistake stemmed from failure to understand the context of a
situation. The difference between “takeoff” and “take off” might involve a
subtle voice inflection. Nonetheless, the co-pilot should have known from the
context of the situation that shutting power off was not the thing to do. The
pilot, too, must share the blame. He should have been more precise in saying,
“Full engine power.”
Contractors and everyone else in the business world must develop an instinct
for when certain things just don’t “feel” right. Maybe it’s a material order
that’s uncommonly large or small, or a strange looking product code number, or
just something that doesn’t make sense to an experienced trade
worker.
In these cases, it’s always better to ask questions or double-check rather than
risk the consequences.
ND
Smart Business: Failures to Communicate
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