IronPlanet Sells $4 Million in Equipment at Online Auction
IronPlanet
(www.ironplanet.com), an online auction company for used construction and
agricultural equipment, sold $4.24 million of equipment in its first European
online auction, held January 28.
“We are very pleased with the results of our inaugural European auction. The number of auction attendees, active bidder participation, a global buyer base and strong prices clearly demonstrated the value of IronPlanet’s online auctions,” says Tom Cornell, managing director of IronPlanet Europe.
The auction drew a global audience of more than 2,100 attendees from 126 countries, selling 118 items. The auction featured equipment from leading suppliers throughout Europe, including Finanzauto S.A. of Spain, McCormick & McNaughton of Ireland, Pon CAT Rental of Denmark, Liebherr of the U.K., JLG EMEA and other suppliers from Belgium, France, Germany, the Netherlands and Poland.
IronPlanet’s next European auction is scheduled for February 24.
“We are very pleased with the results of our inaugural European auction. The number of auction attendees, active bidder participation, a global buyer base and strong prices clearly demonstrated the value of IronPlanet’s online auctions,” says Tom Cornell, managing director of IronPlanet Europe.
The auction drew a global audience of more than 2,100 attendees from 126 countries, selling 118 items. The auction featured equipment from leading suppliers throughout Europe, including Finanzauto S.A. of Spain, McCormick & McNaughton of Ireland, Pon CAT Rental of Denmark, Liebherr of the U.K., JLG EMEA and other suppliers from Belgium, France, Germany, the Netherlands and Poland.
IronPlanet’s next European auction is scheduled for February 24.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!